by billionmiles.blogspot.com

One of the trademark lines in the coffee business goes as follows “If you want good coffee, you have to pay.” In the last 34 years there has never been more truth to it. As the price of coffee passed the 3$ mark (per pound of beans), many of the major coffee roasters and producers including Nestlé, Starbucks, Kraft Foods, and Massimo Zanetti raised the prices.

While the consumers ‘ spirits sink a bit more whenever they reach deeper in their pockets in order to indulge in a cup of coffee, farmers are financially enticed to produce more coffee beans at increased prices. At the present coffee predicament however, the amount of money thrown at the problem does not make much of a difference. Just like with any other agricultural product, there’s only certain, limited amount of coffee beans. This might come as a surprise for many of those ‘bright’ economists who are willfully ignorant of the natural limits.